2023 SaaS Retention Benchmarks for Private B2B Companies

As we have noted for several years, revenue retention is one of the most important metrics for ensuring medium- to long-term business health due to its compounding effect on growth. This research brief provides current retention benchmarks based on data from SaaS Capital’s 12th annual survey of more than 1,500 private B2B SaaS companies.

In addition to net retention and gross retention benchmarks across all SaaS companies, the research brief explores retention in the context of annual contract value (ACV), growth, size, funding, and more. Key findings include:

• Across all SaaS companies, the 2023 median net retention is 102%, which is unchanged from 2022. Median gross retention is 91%, also unchanged from the previous year’s survey.
• One of the biggest takeaways this year is the evolving relationship between median net revenue retention and ACVs. This year’s data showed a direct, positive relationship with median net revenue retention rising as ACVs increase.
• Growth rate continues to be positively and exponentially correlated with net revenue retention, while gross revenue retention is a “table stakes” benchmark – to have a shot at performance parity with your peers, GRR must be at least 90%.

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