Proprietary Research and Benchmarking Data for SaaS Companies

Each year SaaS Capital® conducts one of the largest surveys of private, B2B SaaS companies, yielding actionable insights and benchmarking data for SaaS companies.

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Research Brief

2021 Private SaaS Company Growth Rate Benchmarks

It’s not difficult to benchmark your SaaS company’s performance against that of public SaaS companies, but it’s also only slightly useful. The sheer scale of public companies makes for an apples-to-oranges comparison to smaller, private companies that do not reveal actionable performance insights. This Research Brief provides growth rate data from our survey of more than 1,500 private, B2B, SaaS companies.

Research Brief

2020 Private SaaS Company Growth Rate Benchmarks

It’s not difficult to benchmark your SaaS company’s performance against that of public SaaS companies, but it’s also only slightly useful. The sheer scale of public companies makes for an apples-to-oranges comparison to smaller, private companies that do not reveal actionable performance insights.

Research Brief

2020 SaaS Retention Benchmarks for B2B Companies

Because of its compounding effect on growth, revenue retention is now well established as the most important metric for ensuring medium- to long-term business health. This research brief provides current retention benchmarks based on data from SaaS Capital's 9th annual survey of 1,400 private B2B SaaS companies.

Research Brief

How do Top-Performing SaaS Companies Spend Their Money?

How SaaS companies spend their money varies based on their specific product, size, and market. However, a detailed analysis from our survey of over 700 private SaaS businesses reveals noteworthy patterns among top-performing businesses that all SaaS company leaders should be cognizant of.

Research Brief

Churn Benchmarks for B2B SaaS Companies

Consistently retaining customers is an important characteristic of any successful SaaS business, and an entire industry, Customer Success, has sprouted up to help SaaS executives do just that. However, knowing what is a “good” retention rate for your individual SaaS company remains difficult to pin down.

Research Brief

SaaS Spending Benchmarks

An Analysis of Margins, Sales and Marketing Spending, and the Rule of 40% - Generally speaking, while all B2B SaaS companies share a distribution and revenue model, nuances abound in how companies arrange themselves at different points in the lifecycle of the company, and on other important variables like ACV and growth rate. This research brief analyzes SaaS company spending across these variables and can serve as a good benchmark to your own company’s structure.

Research Brief

Contract Length and Its Impact on Growth and Retention

In this research brief, we explore how private SaaS companies contract with their customers (month-to-month, annual, multi-year and on a usage-basis). We reviewed the distribution in contracting by company size and annual contract value (ACV) and analyzed the impact different contracting methodologies have on growth rate and retention rate. One surprising takeaway is that month-to-month contracting is more compelling as a potential driver of revenue growth than any downside impact it might have on customer churn. Click here to acc

Research Brief

How Fast Should My SaaS Company Be Growing

The first research brief from our 2016 survey explores SaaS company growth rates. Access the full research brief to learn more about growth rates based on company size, retention rates, and funding type.

Research Brief

What’s a Good SaaS Retention Rate?

Net churn is the most fundamental metric impacting monthly recurring revenue (MRR) for SaaS companies. This Research Brief examines retention rate compared to the average selling price of products, the age of the company, and the average contract length. It also explores net retention rates, the impact of customer success, the value created by improving retention, and targets for retention.