SaaS Capital Portfolio Company, Uberflip, Secures $32 Million in Series A Funding

CINCINNATI, NEW YORK, SEATTLE, April 25, 2018 – SaaS Capital, the leading provider of Committed Credit Facilities to SaaS companies, congratulates portfolio company Uberflip on its $32 million in Series A funding from Updata Partners.

Uberflip, a cloud-based content experience platform that empowers B2B marketers to create personalized content experiences at scale, had the following to say about the funding:

While 80 percent of consumers are more likely to do business with a brand that offers personalized experiences, less than 10 percent of marketers believe they are effective at personalization. “Uberflip’s new funding validates our vision and demonstrates excitement around the category of content experience which we’ve worked so hard to create,” said Yoav Schwartz, Uberflip’s Co-Founder and CEO. “This investment will be used to support ongoing product development aimed at enabling personalization, increasing engagement, and accelerating audiences along the buyer journey.” These product innovations include the recent announcement of Uberflip AI and Site Engager that leverage artificial intelligence (AI) to deliver personalized content experiences on top of the Uberflip core marketing platform.

About Uberflip

Uberflip is a cloud-based solution that enables marketers to pull all their content into one central repository. Marketers can then disseminate their content (blog articles, videos, whitepapers, social) into custom streams or packages of content – easily, without IT – to create beautiful and powerful web experiences for every stage of the buyer journey, from marketing to sales to customer success. Founded in Toronto in 2012, Uberflip services SME to large enterprises with a customer base that includes Microsoft, Everstring, Blackbaud, and Dyn. Visit www.uberflip.com to learn more.

About SaaS Capital

SaaS Capital is the leading provider of long-term Committed Credit Facilities to SaaS companies. Focusing exclusively on the SaaS business model, SaaS Capital delivers faster decisions, more capital, and longer commitments. SaaS businesses have used SaaS Capital’s Committed Credit Facilities, instead of equity, to finance growth and create hundreds of millions of dollars in enterprise value without sacrificing significant ownership or control. Also, through its partnership with DH Capital, a boutique investment banking advisory firm, SaaS Capital can assist with M&A and capital raising services. SaaS Capital has offices in Cincinnati, New York, and Seattle. Visit www.saas-capital.com to learn more.