2024 Private B2B SaaS Company Growth Rate Benchmarks

In this Research Brief, SaaS Capital presents key growth rate data from our 13th annual survey, featuring insights from over 1,500 private B2B SaaS companies.

While it’s easy to compare your SaaS company’s performance to that of public companies, the results can often feel like apples to oranges. The size and scale of public companies don’t offer meaningful benchmarks or actionable insights for smaller, private companies like yours.

Key insights from the report include:

• The median growth rate for all companies in the survey registered 30%. This is down from a population median of 35% in 2022 and puts growth closer to the pandemic levels seen in 2020. Overall, 5.3% of the companies reported flat or negative growth in 2023, which is up from 3.1% last year but well below the 13% reported in 2020.
• Bootstrapped companies report median growth of 25%, down from 32% in 2022. Equity-backed companies reported median growth of 30%, down from 35% in 2022.
• Growth rate is positively and exponentially correlated with net revenue retention. Increasing Net Revenue Retention (NRR) from the 90% to 100% range to the 100% to 110% range improves growth rate by 10 percentage points. Companies with the highest NRR report median growth that is more than double the population median. This is a rare example of increasing returns from investment in upsells and cross-sells.
• Continuing a pattern we have observed over the years, overall average annual contract value (ACV) levels do not appear to have an overall correlation with growth rate.

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